Meet Jamie — The “Accidental Wellness Girl

“I don’t do routines. Never have. My mornings are chaos. My skincare is vibes. And if you told me last year I’d be obsessed with a sticky penguin toy, I would’ve laughed.”

But that was before Jamie bought her first Moochie — a sky-blue cuddly penguin with his flippers raised like he’s always cheering her on.

“It started as a joke. My best friend got me into these squishies because I kept saying I was ‘one meltdown away from moving to a forest.’ But the first moment I got my moochie and gave it a squeeze, it actually did something. My brain slowed down. I stopped doom-scrolling. I got stuff done.”

Now, Jamie brings her moochie everywhere. In her handbag. In the car. Sometimes she sticks it to her mirror while brushing her teeth. It’s become her “reset button.”

She even named him Bluie, and swears he has a personality. (He’s the “quiet hype man” type.)

“I don’t know what it is — the stretch, the texture, the cuteness of it all — but my Moochie gets me. It’s not deep. It’s just better.”